In the rich tapestry of craft beer culture, the line between brewing artistry and customer engagement is often blurred. Two prominent certifications illustrate this duality: the Beer Judge Certification Program (BJCP) and the Cicerone Certification Program. The BJCP has steadily fortified its reputation since its inception in 1985, concentrating primarily on the technical aspects of brewing. In contrast, Cicerone certification emphasizes the nuanced understanding of beer service and consumer education. Within this intricate framework, individuals can achieve rankings that highlight their expertise—none more illustrious than those held by Max Finnance.
Finnance recently elevated his status within the BJCP to Grand Master, a title reserved for only 92 individuals worldwide. This accolade is complemented by his remarkable achievement as a Master Cicerone, a feat which only 22 have accomplished globally, solidifying him as an authority in both realms. With such distinct honors, Finnance exemplifies the apex of beer expertise, making him a significant figure worth exploring.
The Man Behind the Titles
Finnance’s journey into the beer world isn’t defined merely by his prestigious titles; it began with a pragmatic initiation into the craft, bartending his way through college. “I was bartending when I met some guys who were into craft beer. My curiosity was piqued, and then I went down the rabbit hole,” he reflects. This serendipitous encounter set the trajectory for a career that would allow him not only to taste and judge beer but to engage deeply with the craft itself.
As Finnance delved into the intricacies of brewing, he became acutely aware of the latent complexity within every sip. “Becoming a beer judge has given me a more in-depth understanding of what is going on in the glass and the process of beer-making,” he articulates. The experience enriched his palate and expanded his perspective on flavors and aromas, something he considers invaluable.
Beyond Judging: The Communal Experience of Beer
One might think that Finnance’s qualifications elevate him above his peers, but he humbly asserts the opposite. “Just because I have these qualifications doesn’t mean I’m special,” he contends. With every judging experience, he gathers insights that enhance both his personal and professional appreciation for beer. This exchange of knowledge and passion with fellow judges occurs in a collaborative environment that encourages critical thinking and fresh viewpoints about the beverage.
Finnance’s judgment is not merely a personal endeavor; it fosters a community imbued with shared discoveries. He emphasizes the value of being observant, stating that his time as a judge has heightened his sensitivity to the subtleties of flavor and presentation. “After I became a beer judge, I found I’m more observant and pay more attention to details,” he notes, revealing how beer judging is as much about personal growth and communal experience as it is about the product itself.
The Joy of Sharing Knowledge
As a beer educator, Finnance thrives on sharing what he knows. Whether leading seminars or pairing beers with meals, he enjoys orchestrating “lightbulb moments” for his audience. His enthusiasm is palpable as he states, “I love to give people their lightbulb moment where they have a truly great beer experience.” This passion for connecting others to the beverage unlocks doors many didn’t realize existed, unveiling the complexity and diversity of flavors that beer offers.
Moreover, Finnance appreciates that beer serves as a low-barrier introduction to flavor exploration. “The very best wines and spirits cost hundreds or thousands of dollars, but the very best beers might cost $15 per six pack,” he highlights. This significant difference allows a broader audience to engage with flavor, making craft beer an accessible avenue for education and enjoyment.
Encouragement to Explore
Finnance’s dynamic philosophy extends into his motivation for others to engage with beer more deeply. Simple encouragement underscores his advice: “If you don’t think you like beer, keep an open mind. Keep trying new things.” This notion aligns with the broader theme of exploration, akin to discovering new music or hiking unknown trails. These experiences lead to unexpected delights, reflecting the essence of craft beer.
With his steadfast belief that “there’s a beer for every person,” Finnance champions the idea that varied preferences deserve exploration. His life embodies a passionate commitment to both the beer community and the people who partake in it, ensuring that the journey is as significant as the destination.