In an exciting development for Las Vegas, The Cromwell hotel is poised for a significant transformation into The Vanderpump Hotel, a venture marked by the vibrant personality of reality TV star Lisa Vanderpump. This ambitious rebranding is not merely a change of name but reflects a reimagining that blends Vanderpump’s signature style with the bold, eclectic energy of the Strip. The newly designated venue seeks to captivate visitors with an experience that’s both upscale and distinctively playful.
A Collaborative Legacy with Caesars Entertainment
This rebranding marks a continuation of Vanderpump’s fruitful partnership with Caesars Entertainment, known for its innovative dining and beverage experiences throughout Las Vegas. The successful launch of iconic spots such as Vanderpump Cocktail Garden and Vanderpump a Paris sets a sturdy foundation for this new project. Vanderpump’s knack for creating immersive experiences ensures that The Vanderpump Hotel will offer guests more than just accommodations—it will provide an environment where every detail enhances the guest experience.
Designing an Experience
Vanderpump Alain, her design company, will play a pivotal role in reshaping The Cromwell’s aesthetic. The focus will not only be on the refurbishment of the existing spaces but also on crafting new atmospheres that resonate with Vanderpump’s flair for sophistication and theatricality. The planned renovations are ambitious, encompassing the reception area, all guest rooms, and the casino floor, which will manifest a refreshed vibe that aligns with the hotel’s new identity.
Vanderpump’s Vision: Unique and Playful
According to Vanderpump, her intention is to “breathe new life” into The Cromwell and create a novel atmosphere that feels both luxurious and inviting. Her approach transcends traditional hotel management, aiming to infuse the property with an experience that is unique to Las Vegas, and distinctly hers. This uniqueness is crucial in a city known for its opulent offerings and extravagant experiences.
Staying Open Amidst Transformation
One noteworthy aspect of this project is that The Cromwell will remain operational throughout the redesign process. This decision reflects a savvy strategic move by Caesars Entertainment to maintain revenue while simultaneously enhancing the hotel’s appeal. The current amenities—most notably Giada De Laurentiis’ acclaimed restaurant and vibrant nightlife offerings—will continue to attract guests, ensuring that the hotel remains a bustling hub for Las Vegas visitors.
A Historic Venue with a Bright Future
Originally opening as the Barbary Coast Hotel & Casino in 1979, the building has undergone various transformations, culminating in its debut as The Cromwell in 2014. Its legacy as the Strip’s first boutique hotel reinforces its historical significance and sets the stage for the vibrant future Vanderpump envisions. The collaboration promises not just a change of ownership but a renaissance that acknowledges the past while boldly stepping into a new era of luxury and entertainment on the Las Vegas Strip.