In an exciting development for the travel industry, Preferred Hotels & Resorts has launched a comprehensive portal designed specifically for travel advisors. This new platform consolidates a wide array of functions—including booking capabilities, commission management, and personalized workflows—creating a streamlined experience for users. With over 600 independent hotels in their collection, the portal promises to enhance the way advisors interact with these properties, enabling more efficient and personalized service for customers.
The portal offers advisors a multitude of essential tools, starting with the ability to effortlessly find hotels and manage reservations. Advisors can not only book and track their client’s accommodations but also access vital commission information in real-time. Unique promotional offers are available, allowing advisors to craft tailored messages and booking confirmations for their clients. One of the standout features of the portal is the My Insights analytics dashboard. This tool provides advisors with critical performance metrics, allowing them to analyze key statistics such as revenue totals and room nights booked. Data-driven decisions are now more achievable, as advisors can rely on precise analytics to inform their strategies.
For members of the exclusive Preferred Platinum program, this portal introduces specialized functionalities. A dedicated search page for Preferred Platinum properties and automatic access to preferred rates enhance the experience for this elite group of advisors. The introduction of Small Social Group Requests is another innovative tool that will greatly benefit advisors. This system allows for immediate confirmations on bookings of up to 15 rooms without the cumbersome need for a group contract, thereby simplifying the group travel process.
Before the advent of the portal, travel advisors navigated a fragmented information system that required them to rely on various channels—including GDSs, the official website, and the Preferred Platinum call centers. The introduction of the new portal not only centralizes these resources but also maintains access to existing systems, giving advisors flexibility while streamlining operations. Cheryl Williams, Chief Revenue Officer of Preferred Travel Group, highlights the company’s commitment to supporting the travel advisor community. The expectation is clear: this portal aims to make it significantly easier for travel advisors to conduct business with Preferred Hotels & Resorts.
The launch of the portal is not just a technological upgrade; it signifies a broader shift in how hospitality brands are beginning to embrace digital transformation to better serve their partners. As travel advisors are often the primary link between consumers and travel experiences, empowering them with enhanced tools creates a win-win scenario. By enabling advisors to provide superior service, Preferred Hotels & Resorts is positioning itself as a leader in adapting to the evolving needs of the travel industry.
The Preferred Hotels & Resorts portal represents a significant leap towards optimizing how travel advisors interact with hotel information and operations. This innovative platform holds the potential to redefine efficiencies and enhance the overall travel advisory experience, paving the way for more unforgettable journeys for clients.