HX Expeditions, the newly minted name in the world of expedition cruising, is embarking on an exciting transformation. With an elegant new livery featuring striking shades of “indigo blue” and “sand,” the brand is shedding its previous identity as Hurtigruten. This rebranding is not merely cosmetic; it represents a strategic shift aimed at distinguishing HX
The unexpected departure of Rodney McMullen as CEO of Kroger marks a crucial turning point in the grocery retail realm. Having led the company since 2014, McMullen crafted a vision that expanded Kroger’s digital capacities and solidified its market position, but his resignation unveils deeper concerns about the company’s resilience in the face of mounting
In a striking move that amplifies the nostalgia surrounding iconic brands, SH Hotels & Resorts has made the leap to rebrand itself as Starwood Hotels. This not only signals a turning point for the company, but it also revives a name deeply entrenched in the fabric of global hospitality, crafted meticulously by Barry Sternlicht in
The cruise industry is no stranger to evolution, and the recent decision by Seabourn to sell the Seabourn Sojourn to Mitsui Ocean Cruises marks a significant pivot for the leading luxury cruise line. This transaction is not merely a change of ownership; it represents a strategic maneuver designed to modernize Seabourn’s fleet while simultaneously fostering
Drew Barrymore, the beloved actress and cultural icon, continues to define her multifaceted career with each new role she takes on. From capturing hearts in the iconic 1982 film “E.T. the Extra-Terrestrial” to engaging audiences with her vibrant personality on her daytime talk show, Barrymore exemplifies the spirit of reinvention. Now, she is set to
The unfolding narrative of Trobbu Tulum is an exciting revelation in the luxury vacation rental market. Launched in January, this sophisticated villa project opens the door to a new standard of all-inclusive offerings positioned distinctly away from the traditional resort experience. With ten exclusive villas designed for privacy and comfort, Trobbu Tulum introduces travelers to
In a bold and potentially transformative maneuver, Flowers Foods, the century-old baking titan, took a significant step by acquiring the innovative health food brand Simple Mills for $759 million. This monumental acquisition not only underscores Flowers Foods’ ambition to diversify its portfolio but also highlights the growing consumer demand for nutritious and tasty food options.
In the ever-evolving landscape of commercial aviation, Southwest Airlines has made a significant decision that reflects the industry’s tumultuous recovery post-pandemic. The closure of two flight attendant bases—at Fort Lauderdale-Hollywood International Airport in Florida and Austin-Bergstrom International Airport in Texas—marks a noteworthy shift in the airline’s operations and cost-structure strategy. This move is not merely
The picturesque Palm Beach County, long cherished for its luxurious beaches and upscale lifestyle, is experiencing a remarkable transformation in its tourism sector, driven by a phenomenon dubbed the “Trump bump.” As President Donald Trump frequently visits his Mar-a-Lago estate, the region has seized international attention, leading not only to an increase in visibility but
In an ambitious move, American Airlines has approached the Supreme Court seeking a reexamination of the Northeast Alliance, its partnership with JetBlue. This plea comes on the heels of a federal court ruling that categorized the alliance as anticompetitive, effectively forcing its dissolution. With the air travel landscape increasingly crowded, especially in the Northeast corridor,