Viking Cruises is experiencing a significant leadership transition with the recent departure of Michele Saegesser, the longstanding vice president of sales and national accounts, who dedicated over 25 years of her career to the brand. This change marks both an end and a new beginning for the company as it prepares to further solidify its reputation in the travel industry. Saegesser’s influential legacy is evident, but the promotions of Erik De La Cruz and Mike Eng signal a proactive approach by Viking to harness fresh energy and ideas to fuel its sales strategy.
Recognizing Accomplishments and Promoting from Within
In the wake of Saegesser’s departure, Viking has elevated two longstanding team members—Erik De La Cruz and Mike Eng—demonstrating its commitment to both continuity and progress. De La Cruz, having been with the company for 15 years, will oversee the North American sales team, inside sales, and the groups department. His hands-on experience and understanding of Viking’s strategic partnerships will be instrumental as he guides the sales team into new markets and segments.
Likewise, Mike Eng’s promotion to lead national accounts partnerships and trade marketing showcases Viking’s acknowledgment of its employees’ contributions to organizational growth. Eng’s 14-year tenure with Viking includes a history of advancing trade marketing initiatives, which have significantly boosted the company’s visibility and presence within the industry. By placing seasoned individuals in leadership roles, Viking not only ensures a seamless transition but also strengthens its internal expertise.
The Legacy of Michele Saegesser
Michele Saegesser leaves behind an extraordinary legacy that spans not only her time at Viking but also over four decades in the travel industry, during which she made significant contributions to renowned organizations such as Disneyland Resort and Princess Cruises. Her recognition with the 2024 Lifetime Achievement Award from Travel Weekly underscores her invaluable impact on the sector. As she embarks on a new journey, it is clear that her talent in fostering international sales growth has set a high standard for those who follow in her footsteps.
Viking’s acknowledgment of Saegesser’s contributions highlights the importance of mentorship and legacy in corporate culture. It brings to light the role that seasoned professionals play in shaping and nurturing future leaders, ensuring that successful practices and insights are passed down through generations.
Viking’s Robust Performance and Positive Outlook
Despite leadership changes, Viking Cruises is building on solid foundations and showcasing resilience in the face of industry fluctuations. The company reported a total revenue of $5.33 billion last year—a 13% year-over-year increase—and has already made exceptional strides in its 2025 bookings, with a staggering 88% of inventory sold. Such statistics not only reflect the strength of Viking’s brand but also underscore its effective sales strategies, which De La Cruz and Eng are expected to enhance further.
The substantial increase in advanced bookings for 2025, which surpasses the previous year by 26%, reflects consumer confidence in Viking’s offerings and the potential for continued growth. With these leadership changes, combined with a solid financial foundation, Viking is well-equipped to chart new territories and elevate the cruising experience for its customers.
As the company steps into this fresh chapter, the leadership style of De La Cruz and Eng will likely reflect a blend of the traditional values fostered by Saegesser, alongside innovative strategies that respond to the evolving expectations of today’s travelers. Viking is not just navigating through change; it is setting the course for robust future growth in the cruise industry.