In the competitive landscape of travel and hospitality, establishing robust relationships with travel advisors is paramount. Sandals and Beaches resorts have recognized this need by introducing the Sandals Elite Advisor (S.E.A.) Program, designed to reinforce and reward the contributions of travel advisors. This innovative platform is not just a program; it embodies a commitment to nurturing the advisor relationship, ensuring that they have the tools and incentives necessary to excel in booking travel experiences for their clients.
At the heart of the S.E.A. Program is a tiered loyalty structure that rewards travel advisors based on the volume of their commissionable bookings of three nights or longer. This systematic approach allows advisors to ascend through various status levels, gaining access to escalating benefits as they enhance their sales performance. This stratification not only incentivizes advisors to increase their sales but also adds a gamified element to their professional pursuits.
A key feature of the program is the updated Travel Advisor Portal, which now boasts an intuitive dashboard. This dashboard serves as a comprehensive hub for advisors, displaying vital metrics such as lifetime bookings, current reservations, and future bookings. Additionally, it includes revenue tracking for the current year, allowing advisors to optimize their strategies as they work toward prestigious accolades such as the Chairman’s Royal Club status.
Supporting travel advisors is fundamental to the S.E.A. Program’s success. The initiative promises continuous assistance from dedicated business development managers and specialized call center teams. This level of support underscores Sandals and Beaches’ recognition of the invaluable role that advisors play in curating memorable travel experiences. By equipping advisors with resources and guidance, the program encourages them to realize their full potential while building stronger ties with the brand.
Furthermore, the addition of an “Advisor’s Benefits” page within the portal serves to clarify the various tiers and associated perks, allowing advisors to identify specific goals and advantages as they progress. This transparency not only fosters trust but also motivates advisors to strive for higher tiers, enhancing their engagement with the brand.
Sandals is not resting on its laurels with the launch of the S.E.A. Program. The company plans to further enhance the Travel Advisor Portal, with a significantly improved version expected to roll out in June. This commitment to continued innovation reflects Sandals’ understanding of the evolving needs of travel advisors and their clients.
With 17 adults-only all-inclusive resorts across picturesque destinations such as Jamaica, St. Lucia, and Barbados, paired with family-oriented options from Beaches, Sandals has positioned itself as a leader in the all-inclusive market. The S.E.A. Program promises to solidify this position by enhancing advisor loyalty and engagement, driving more bookings, and ultimately facilitating unforgettable vacations for travelers.
The Sandals Elite Advisor Program is more than just a loyalty initiative; it represents a strategic investment in the travel advisor community. By fostering relationships, enhancing support, and implementing innovative tools, Sandals and Beaches resorts are setting a new standard in travel advisor engagement, ensuring that both advisors and their clients continue to experience the unparalleled excellence synonymous with their brand. The future looks bright with such initiatives leading the way in the hospitality sector.