After nearly seven long years of transformation and regeneration, Pier Sixty-Six has reemerged as a beacon of luxury in Fort Lauderdale. The iconic resort, which was significantly impacted by the devastating Hurricane Irma in 2017, reopened on January 10, 2023. This reopening not only marks a new chapter for the property but also revives an essential piece of the landscape that has defined Fort Lauderdale’s tourism since its inception in 1965.
The Tavistock Group, renowned for its focus on luxurious development, has spearheaded this landmark redevelopment. Their plans, unfortunately stalled by the global pandemic in spring 2020, ended up evolving into a more upscale vision than initially envisioned. With 325 rooms designed to meld modern elegance with nostalgic charm, new additions and alterations breathe life back into the storied retro-modern spaces.
Revamped Iconography and Innovative Living
One of the most striking features of Pier Sixty-Six is the restoration of the midcentury modern tower, complete with its whimsical, hat-like roof that once symbolized the resort’s distinct flair. However, guests returning to this beloved resort may struggle to reconcile memories of years past with the new aesthetics that envelop it. The expansive 32-acre resort now includes not only hotel accommodations but an upscale private club, an array of condos, and two additional residential buildings. Those looking to invest in luxury living will find options priced between $3.65 million and $12 million, which undoubtedly speaks to the exclusivity that Pier Sixty-Six is now embodying.
The renovated property impresses with a variety of new dining experiences, recreational spaces, and event venues. Guests will enjoy access to 12 restaurants and lounges, three pools that converse harmoniously with their surroundings, and a state-of-the-art spa. Additionally, the introduction of 164 marina slips along the scenic 17th Street Causeway vastly enhances the resort’s appeal for boat enthusiasts. As Boreing, the executive director of sales and marketing, points out, the foundational structures of the resort were reinforced meticulously, demonstrating a commitment to safeguarding against future storms.
An Oasis of Design and Relaxation
Luxury does not have to mean formality, and the design ethos of Pier Sixty-Six aligns with this sentiment beautifully. Striving for a “relaxed luxury” ambiance, the property combines midcentury modern aesthetics with Mediterranean influences, showcasing a polished palette of light creams, soft browns, and refreshing blues. The result is an inviting atmosphere, bolstered by high ceilings and expansive, floor-to-ceiling windows that facilitate a seamless blend of indoor and outdoor spaces.
Adequate planning emphasizes organization and comfort, with specialized road branches for arrivals and departures that cater to both guests and residents. Dining spaces are designed with local patrons in mind, ensuring ease of access and a welcoming outside vibe. Rooms feature smart technology, including smart toilets and apps for controlling room features, while balconies—spacious at eight feet deep—offer abundant opportunities for outdoor enjoyment.
Among the resort’s highlights is the grand reopening of the Pier Top revolving lounge, a nostalgic nod to its original charm. This spot, which had been out of commission under previous ownership, offers spectacular 360-degree views of the skyline, allowing patrons to bask in the picturesque vistas that the area is known for. This dining experience creates an added layer of sophistication and charm that sets Pier Sixty-Six apart.
Beyond Constraints: Accessibility and Events
While Pier Sixty-Six’s prime location enchants with stunning riverfront views, it does present one apparent drawback—a lack of direct beach access. Nevertheless, Boreing reassures prospective guests that multiple transport options are in place to ferry them to the nearby sandy shores. Such logistical considerations only add to the resort’s focus on comfort and convenience.
Allocation of resources for significant events also positions Pier Sixty-Six favorably in the competitive hospitality landscape. Hosting influential events—like the Virtuoso Travel Forum—demonstrates the resort’s commitment to cultivating relationships within the travel industry and extends to offering special travel agent incentives. With well-appointed ballrooms spanning 42,000 square feet and catering to various events, Pier Sixty-Six promises to cater to those seeking both leisure and luxury in an unforgettable coastal environment.
As guests begin to rediscover the splendor of the newly revamped Pier Sixty-Six, it holds the promise of revitalization harnessed through modern elegance, distinct architectural heritage, and a commitment to timeless experiences in one of Florida’s most coveted destinations.