On February 1, 2024, Auberge Resorts Collection will embark on a significant chapter by assuming management of The Woodward, a luxurious lakeside hotel located in Geneva, Switzerland. This strategic move marks the company’s entrance into the Swiss hospitality market, reflecting its ambitious expansion strategy across Europe. Formerly under the stewardship of the renowned Oetker Collection, The Woodward stands out due to its rich history and opulent offerings that cater to high-end travelers.
The Woodward is not just another hotel; it resides within an elegantly restored edifice that dates back to 1901. This historical significance paired with modern luxury features makes it an attractive destination. Comprising 26 exquisitely designed rooms, 21 of which boast stunning views of Lake Geneva, guests are greeted with breathtaking scenery and an intimate atmosphere. Among its grand accommodations is the Royal Suite, an epitome of luxury that includes a private elevator, a lavish 10-seat dining room, and four balconies overlooking the picturesque lake. This suite alone is designed to cater to the most discerning clientele, elevating the hotel’s status as a luxurious retreat.
The Woodward’s reputation as a culinary destination sets it apart. Home to the two-Michelin-star L’Atelier Robuchon, the hotel showcases the talents of executive chef Olivier Jean and executive pastry chef Titouan Claudet. Their exquisite offerings ensure an unforgettable dining experience for guests, blending traditional and contemporary culinary arts. Additionally, the hotel’s affiliation with Le Jardinier, led by Michelin-starred chef Alain Verzeroli, broadens its gastronomic appeal, making it a haven for food lovers. The onsite Bar 37 piano lounge offers a sophisticated space for evening relaxation, harmonizing the luxurious experience with an ambiance of leisure.
Understanding modern travelers’ desire for relaxation and rejuvenation, The Woodward offers an impressive wellness center that encompasses nearly 13,000 square feet across two floors. Anchored by the prestigious Guerlain Spa, the facility includes six treatment suites, an indoor swimming pool, and specialized fitness and hydrotherapy areas, catering to wellness enthusiasts and those seeking respite from their busy lives. The focus on holistic wellness aligns perfectly with Auberge’s brand ethos of fostering enriching experiences for its guests.
The acquisition of The Woodward comes during a broader European expansion wave for Auberge Resorts. Following this new addition, the company is set to launch Collegio alla Querce in Florence, Italy, in March 2024, and plans to open Cambridge House in London’s Mayfair district by the end of next year. These openings not only enhance Auberge’s portfolio but also underscore its commitment to establishing a strong global presence, offering unmatched experiences in some of Europe’s most charming destinations.
Auberge Resorts Collection’s management of The Woodward represents a significant milestone in the luxury hospitality sector, intertwining a rich historical backdrop with modern elegance and premier dining options. As it expands into Switzerland and beyond, Auberge is poised to redefine the standards of luxury accommodation and experiences across Europe.