The London Spirits Competition (LSC) is an exciting young contender in the competitive arena of liquor competitions. As it celebrates its eighth edition, it’s clear that the competition has swiftly carved out its niche within a crowded field dominated by much older establishments. The key to its burgeoning influence lies in its distinctive mission. Unlike many contests that merely judge spirits on taste alone, the LSC emphasizes the overall consumer appeal and market viability of the products it evaluates. Its unique approach not only recognizes high-quality spirits but also identifies those that hold significant value for trade buyers, crafting a program that resonates with industry professionals and consumers alike.
Judging Beyond the Palate
What sets the London Spirits Competition apart from its peers is its multifaceted judging criteria. A panel of esteemed judges appraises each entry not simply on flavor but also on appearance, brand positioning, and price points. This comprehensive evaluation helps highlight the spirits that are not only delicious but also commercially viable. It is this holistic perspective that contributes to the popularity of the competition among bars, restaurants, and liquor retailers seeking to stock brands that are expected to fly off the shelves. The discerning eyes of the judges ensure that the spirits achieving top honors are sure to make a splash in the market.
Celebrating Exceptional Craftsmanship
This year’s standout at the London Spirits Competition was none other than the illustrious WL Weller Antique 107 from Buffalo Trace Distillery, which received an impressive score of 99 out of 100 points. Such accolades have elevated this bourbon to not only the title of Whiskey of the Year but also Spirit of the Year overall. The remarkable ownership of such a high ranking speaks volumes about the quality and craftsmanship that goes into each bottle. Known affectionately as OWA (Old Weller Antique), this bourbon captivates with its robust 107 proof and complex flavor profile, making it a prized possession for spirit enthusiasts.
A Symphony of Flavors in a Glass
Those fortunate enough to savor WL Weller Antique 107 describe an unparalleled tasting experience. The rich aroma envelops the senses with hints of cassia bark and undertones of licorice, paving the way for a palate that unfolds layers of sweet vanilla and caramelized sugars. The subtleties don’t end there; as the whiskey finishes, notes of tobacco leaf interlace with a final flourish of cherry fruit leather, demonstrating a remarkable balance that is a hallmark of outstanding bourbon. Rarely does one encounter a whiskey that marries complexity with accessibility and a price point that can sometimes still hover around $150 per bottle.
Connecting Legacy and Modern Appeal
Weller’s legacy dates back to the 19th century, rooted in the pioneering vision of William Larue Weller, who was instrumental in popularizing wheated bourbons. His collaboration with Julian Proctor Van Winkle signifies a historical connection that continues to resonate with enthusiasts today. It’s no wonder that for bourbon connoisseurs, Weller is a name that demands respect. Previously overshadowed by the fabled Van Winkle line, Weller now stands on its own as a testament to the art of whiskey-making and the possibility of accessible luxury.
A Modern Revival of a Classic Brand
The Weller brand has undergone a remarkable transformation over the years, highlighted by a redesign initiative in 2016 that renewed its market presence. This revival has redefined consumer perception, allowing Weller’s remarkable offerings, including the Antique 107, to shine brightly among competitors. With the London Spirits Competition recognizing Weller as a pinnacle of modern distilling, it has shown the whiskey industry that there is ample room for innovation while celebrating traditional craftsmanship.
The London Spirits Competition reinforces its status as a significant player in the spirits world, celebrating brands that combine taste, aesthetics, and market appeal. Whispers of bourbon legends like Weller remind us of the rich heritage intertwined with contemporary palates, assuring that the spirit community continues to thrive. The LSC’s commitment to discerning quality and value will undoubtedly pave the way for new spirits to take the stage, while classic brands like OWA inspire forever.