The World Whiskies Awards (WWA) has established itself as a pivotal platform for recognizing excellence in whisky since its inception in 2007. Its impact transcends mere awards; it acts as a barometer for the whisky industry’s evolving landscape. The credibility of the WWA is largely attributed to the esteemed panel of judges who meticulously assess and commend the finest spirits globally. Their selections have often foreshadowed industry trends, shaping the way enthusiasts and connoisseurs engage with whisky.
The influence of the World Whiskies Awards can be traced back to notable moments in its history, such as the recognition of Yamazaki 25 Year Old as the best single malt in 2012 and the best blended malt award given to Nikka Taketsuru 17 Year Old. These accolades not only highlight outstanding products but also signal the dawn of significant movements within the whisky community, notably the Japanese Whisky Boom that ensued. Last week, the WWA hosted its latest award ceremony in Louisville, unveiling the results for U.S.-specific categories, which included the likes of bourbon, rye, and Tennessee whiskey.
Among the many accolades announced, the title of “World’s Best Bourbon” easily captured the attention of whisky lovers everywhere. This year’s coveted title was awarded to the 2024 release of Old Fitzgerald Very Very Special (VVS). The honor bestowed upon this bourbon prompts us to explore what exactly sets it apart in a market flooded with options.
A Closer Look at Old Fitzgerald VVS
Old Fitzgerald’s Very Very Special is part of the revered “decanter series,” a collection of unique bottled-in-bond bourbons that debuted in 2018. Each green-labeled version in this series has been released biannually; however, the maroon-labeled VVS is a rare gem, with this year marking only its third release ever. This expression is particularly significant as it coincides with the 25th anniversary of Heaven Hill’s ownership of the Bernheim Distillery, where this exceptional bourbon has been carefully crafted.
The heart of this bourbon lies in its origins—distilled in 1999 and artfully aged until its bottling in 2013. Heaven Hill’s decision to retain the spirit in non-reactive vessels showcased their dedication to preserving its character, well aware of the luxurious qualities it possesses just shy of its 14th birthday. The anticipation surrounding this release speaks volumes about its desirability within the bourbon community.
Describing the experience of tasting Old Fitzgerald VVS is akin to recounting a cherished memory; it is a sensory journey worth taking. The aroma captivates with hints of baked orchard fruit brushed with cinnamon—a comforting welcome. As one takes a sip, the palate reveals an orchestration of deeper flavors than many rivals in its age bracket. Layers of leather, candied plum, and smoldering cedar create a symphony of taste, while the notable presence of pipe tobacco and barrel char gracefully linger on a long finish. The mouthfeel is both rich and satisfying, inviting sips that linger in memory long after the glass is emptied.
The craftsmanship of Old Fitzgerald is firmly anchored in its wheated mashbill comprising 68% corn, 20% wheat, and 12% malted barley. Wheated bourbons like Old Fitzgerald have garnered a notable following among enthusiasts, drawing comparisons to prestigious brands such as Pappy Van Winkle and WL Weller. Recognition from WWA, alongside such distinguished peers, solidifies its status in the upper echelons of bourbon lore.
Market Dynamics and Collectability
With accolades comes demand, and the 2024 VVS’s suggested retail price of $230 hardly reflects its standing in the secondary market, where prices have skyrocketed to over five times that amount. This surge presents a paradox for whisky lovers; the quest for quality often comes at a steep price, compelling fans to weigh their options carefully.
The World Whiskies Awards continues to illuminate the path for connoisseurs and casual drinkers alike, uplifting brands that commit to excellence. This year’s spotlight on Old Fitzgerald Very Very Special encapsulates the spirit of craftsmanship and innovation that defines the whisky industry. As whisky enthusiasts celebrate this distinction, they are reminded that every sip tells a story—a narrative worth savoring with gratitude and awe.