The Caribbean is a coveted destination known for its pristine beaches, rich culture, and opportunities for relaxation and adventure alike. Increasingly, brands are looking to enhance their presence in the region, taking thoughtful steps to do so. Royalton Hotels & Resorts stands as a prime example of a hospitality brand keenly aware of travel trends and consumer desires. By strategically focusing on unique destinations, they not only expand their portfolio but also elevate the travel experience.
Royalton’s commitment to aligning with the interests of modern travelers is exemplified through their approach to expansion. Alejandro Rodriguez del Peon, vice president of marketing for Blue Diamond Resorts, the parent organization of Royalton, underscores this philosophy: “Everything is driven by the traveler’s interests.” In their journey toward growth, they meticulously select locations with substantial connectivity and welcoming offerings that highlight the blend of nature and culture.
In 2017, Royalton Saint Lucia emerged as a cornerstone of their strategy. The decision to plant roots there was astute, especially at a time when large brands had yet to fully embrace the area. Now, St. Lucia is a sought-after hotspot that attracts global travelers, symbolizing how Royalton skillfully anticipates market trends.
New Offerings in Antigua and Barbados
Continuing the momentum, Royalton Hotels is set to launch its adults-only Royalton Chic brand in both Antigua and Barbados, each of which promises a luxurious escape. In Antigua, the Royalton Chic Antigua embodies the island’s appeal with its stunning white sands paired with an upscale ambiance. This resort invites guests into a vibrant yet sophisticated atmosphere, highlighted by their Party Your Way concept. The design is an invitation to celebrate, whether in groups, as couples, or as solo travelers seeking rejuvenation.
Barbados is poised to welcome Royalton Chic Barbados in 2026, a property already boasting high expectations. Rodriguez del Peon describes this future addition as the brand’s pinnacle of sophistication within the region. With an existing variety of all-inclusive resorts in Barbados, the introduction of an adults-only option is particularly promising, filling a noticeable gap in the market for travelers seeking a serene yet upscale getaway.
Innovative Features of Royalton Chic Antigua
One of the jewels of the Royalton Chic Antigua is its one-of-a-kind overwater bungalows, a feature that has garnered attention and praise. This luxurious accommodation reflects a trend invigorated by destinations known for their idyllic overwater settings, such as those found in the Maldives. While Royalton Hotels has explored overwater offerings before, introducing them to the Chic brand elevates the concept into a new level of luxury.
The property’s thoughtful design extends beyond accommodations. Royalton Chic Antigua’s compartmentalized layout ensures an optimal experience tailored for different moods. Guests can find themselves amidst a lively entertainment plaza, bask in the tranquility of a serene beach area, or enjoy a chill pool zone, thereby creating a perfect harmony of social interaction and relaxation.
Complementing the accommodations and ambiance is a vibrant culinary landscape that speaks volumes about Royalton’s dedication to a holistic guest experience. Pescari, an overwater seafood restaurant, promises to serve not just delectable dishes but also an immersive “dining-tainment” experience. Guests can enjoy culinary creations amidst live performances, adding an extra layer to their dining expectations. While some offerings do carry an additional fee, they come with the luxury of being included for Diamond Club guests.
The resort also features an impressive range of various cuisine options, including steakhouse delights, Mediterranean dinners, and classic Italian flavors, ensuring all guests find something to savor.
A Glimpse into the Future
Royalton is committed to enhancing its portfolio of resorts, with an ambitious vision ranging from the Caribbean to beyond. The impending Royalton Chic Barbados is set to reinforce the brand’s identity of elegance and modern luxury. With 220 sophisticated suites, inclusive of features like swim-out access and oceanfront views, guests will discover a new level of pampering. Furthermore, the signature rooftop bar, reminiscent of the successful Level 18 at Royalton Chic Cancun, is designed to attract a creative nightlife experience under the stars.
As the brand approaches its 15th anniversary in 2025, they assert their place in the competitive all-inclusive resort sector. Rodriguez del Peon has emphasized that growth and innovation are deeply rooted in the Royalton DNA, ensuring they will continue to adapt to evolving traveler preferences and remain a front-runner in the hospitality industry. In this ever-changing landscape, Royalton Hotels & Resorts is not just expanding its presence; it’s setting new standards of luxury travel in the Caribbean.