The Americas Lodging Investment Summit (ALIS) stands as a premier event for the hospitality industry, and this year’s summit, taking place from January 28 to 30 in Los Angeles, is set to spotlight critical issues surrounding addiction and mental health. Among the significant components of this year’s agenda is the eighth annual Hospitality Heroes Reception organized by Shatterproof, a nonprofit dedicated to reshaping America’s addiction treatment landscape. By hosting this event, Shatterproof aims to not only raise awareness but also secure resources for individuals struggling with substance use disorder.
On January 29, the reception will pay tribute to Amanda Hite, the president and CEO of STR, recognizing her contributions towards advancing the hospitality industry’s understanding of data and trends, particularly those related to substance use. Additionally, the event will acknowledge several hospitality companies that have made significant efforts to support Shatterproof’s mission. The presence of industry leaders, including hotel executives from various chains such as Wyndham, Hyatt, and IHG, emphasizes the collective responsibility that the hospitality sector bears in addressing addiction. By congregating these figures in one venue, the reception fosters a collaborative spirit to tackle this significant public health challenge.
During ALIS, a general session will feature a panel discussion dedicated to addiction, which is increasingly acknowledged as a pressing issue within the workforce. This session will include insights from influential figures such as Gary Mendell, founder of Shatterproof, and other prominent executives. Their participation exemplifies a broader trend in the industry: acknowledging the profound repercussions of addiction, not only on employees but also on the overall working environment and productivity within the hospitality sector. Such discussions are essential as they pave the way for more informed strategies to combat substance use issues.
Since its inception in 2013, Shatterproof has raised over $5 million through events like the Hospitality Heroes Reception. The organization focuses on improving the quality and accessibility of treatment, reducing the stigma surrounding addiction, and enhancing education on prevention and recovery. The collaboration with Northstar Travel Group further elevates this mission by extending the outreach to a larger audience across the hospitality industry. Northstar’s commitment to integrating addiction education into their extensive portfolio marks a significant step toward societal awareness and responsible management of substance use disorder.
Bob Sullivan, Northstar’s chief commercial officer, has articulated a compelling vision for the hospitality industry to confront substance use disorder. As this critical public health challenge grows, the need for effective intervention strategies becomes increasingly urgent. By aligning with Shatterproof, stakeholders in the hospitality sector are not only acknowledging these issues but are also taking tangible steps to provide resources and support. The upcoming events during ALIS offer a unique platform to discuss, educate, and advocate for sustainable solutions to addiction, illustrating how the industry can adapt and respond to one of society’s most daunting challenges.