Whittier, nestled within the breathtaking yet rugged expanse of Prince William Sound, has made significant strides in expanding its appeal as a cruise destination with the introduction of Huna Totem Corp.’s new cruise terminal. Launched with an investment of $80 million, this landmark facility is a formidable addition to Alaska’s tourism landscape, providing visitors with enhanced access to both recreational and cultural experiences in this south-central region. As the cruise industry seeks innovative ports to cater to an ever-growing number of travelers, Whittier stands poised to capture a share of that demand, particularly in light of Juneau’s imposed restrictions on cruise dockings.
The terminal debuted in September 2023, accommodating its first ship and marking the commencement of a new chapter for Whittier. Situated on privately-owned land that stretches over 20 acres, this facility has the flexibility required by modern cruise lines, with design features that allow for dynamic, multi-purpose configurations. Norwegian Cruise Line Holdings partnered with the City of Whittier and Huna Totem Corp. for this project, which is located strategically close to Anchorage, just 60 miles southeast. With Norwegian securing the first right of scheduling while keeping the terminal open to other lines, there is a palpable sense of optimism that this facility will spark tourism revitalization.
One standout feature of the new terminal is its remarkable architectural flexibility. The 30,000-square-foot space includes movable walls and partitions, allowing for the layout to be customized for different cruise lines and events. This unique design accommodation has drawn praise from cruise line executives, who view it as a significant advantage in optimizing guest experiences. Tor Wallen, the terminal manager, emphasized how this adaptability differentiates Whittier from other ports, stating, “It’s a blank slate. Everything is movable.” This clarity of vision is crucial as the cruise industry shifts towards customization to attract passengers seeking unique experiences.
Moreover, advanced technological provisions enhance the terminal’s appeal. Features like dedicated crew lounges, substantial storage for supplies, and essential utilities such as backup generators and Wi-Fi underscore the push for modernization in cruise port facilities. A tsunami warning system further ensures safety, highlighting a commitment to the community that extends beyond mere tourism.
Huna Totem Corp. envisions the terminal as more than just a docking point for cruise ships; it aims to foster a connection with Whittier’s local culture and history. Initiatives to decorate the terminal with historic photographs and native artwork will enrich the visitor experience by offering insights into the area. Furthermore, there are plans to develop additional facilities, including retail shops, dining areas, and even cultural centers, emphasizing a commitment to community integration and showcasing Alaska’s rich heritage.
Aside from commercial amenities, significant attention is being devoted to recreational opportunities. As Wallen pointed out, there are exciting possibilities for adventure tourism, including kayak and Jet Ski rentals, fishing charters, and wildlife excursions. By directly engaging guests with the stunning natural environment that surrounds Whittier, the terminal can enhance visitor satisfaction and promote longer stays.
As we look ahead to 2025, the new facility is projected to host 27 cruise calls from an array of lines, including Norwegian Cruise Line, Regent Seven Seas, and Oceania. NCL president David Herrera underscored the importance of reliability and flexibility offered by the Whittier terminal, which is designed to enhance traveler comfort and satisfaction. His insights reflected a broader trend of cruise companies actively seeking to innovate and improve guest experiences, enhancing the allure of Alaska as a premier cruise destination.
Huna Totem Corp., founded and operated by 1,600 shareholders with deep Indigenous roots, plays an essential role in ensuring that local stories and cultures are woven into the fabric of the tourist experience. The company’s previous successes, notably at Icy Strait Point and the recently launched Port Klawock, underscore its commitment to sustainable, responsible tourism that respects the land and its people.
Huna Totem Corp.’s new cruise terminal in Whittier is not just a facility; it represents a transformative opportunity for local tourism, promising to enhance visitor experiences while bolstering the economy. With thoughtful design, community integration, and a focus on diverse recreational offerings, Whittier is set to rise as a vibrant hub of adventure, drawing travelers to the natural beauty and rich traditions of Alaska.